The metal roofing industry is evolving—and fast. To get a clearer picture of what’s happening on the ground, we surveyed over 150 roofing contractors from across the U.S., spanning 34 states and a wide range of business sizes and experience levels. The result is a comprehensive report that captures where the industry stands today, what challenges contractors are facing, and where the greatest opportunities lie.
 
Here are the takeaways you will get from this report:
The most common reasons homeowners are choosing metal over other roofing materials
Which installation challenges are slowing down jobs—and how contractors are navigating them
What roofers really want from their suppliers (it’s more than just pricing)
Which regions are showing the highest potential for metal roofing growth
How experience levels and training access vary across the country
What’s driving future demand—and where contractors think the industry is headed
Actionable recommendations for manufacturers and suppliers based on real-world contractor feedback
 
Beyond the numbers, this twenty-page report explores how regional trends, pricing pressure, customer misconceptions, and supply chain reliability all play into the day-to-day challenges contractors face. It also outlines how the right training, support, and product development can help the industry overcome those barriers.
 
Whether you’re a contractor, supplier, or manufacturer, these insights are designed to help you adapt and thrive in a changing market.
 
The full report offers a deep dive into everything from geographic demand trends to what contractors value most when choosing a brand. If you're looking to stay ahead of the curve, it's well worth a read.